What the Academy Teaches
Get in touchCustomer Insight: Seeing the world through the buyer’s lens.
Value Discovery: Asking better questions and uncovering what truly matters.
Positioning Value: Shifting conversations away from features and towards outcomes.
Building Confidence: Having conversations that feel natural and honest, not scripted.
Handling Price Pressure: Negotiating with clarity and control — not discounts.
Who This Programme Is For
Enterprise B2B sales teams, sales managers responsible for team performance, SMEs wanting to move away from discount-led selling, new hires needing structure and confidence, leadership teams wanting consistency across sales behaviours.
Programme Structure
Module 1 – Mindset & Confidence
Understanding how beliefs shape performance.
Module 2 – The Value Conversation Framework
A practical structure teams can use immediately.
Module 3 – Customer Insight & Better Questions
Building conversations around the customer.
Module 4 – Value Positioning & Storytelling
Communicating impact clearly and concisely.
Module 5 – Managing Price Pressure
Handling objections without losing control.
Module 6 – Action, Discipline & Accountability
Turning learning into daily behaviour.
Why this works
Start the academyI’ve spent decades leading sales teams and teaching value-based selling.
The Academy merges practical training with the mindset of consistent performance. Your team won’t get generic sales training. They’ll get real-world guidance they can use immediately.