Living an Endurance Life
View my blogOver more than 25 years, I’ve regularly taken on “big goals” – challenges that felt like a huge stretch at the time, but that helped me grow in every area of life.
I’ve completed multi-day non-stop Army events, more than 30 marathons, the Marathon des Sables (152 miles across the Sahara), the Ultra Trail de Mont Blanc (106 miles non-stop, climbing over 9,700 metres) – and I’ve won the infamous Yukon Arctic Ultra.
It’s not just about extreme sport. Those experiences have shaped how I think about leadership, mindset, resilience and performance.
Today, I combine them with over 25 years of leading large multinational sales organisations to support senior leaders and teams through executive coaching, value selling training, and strategic growth workshops.
I love hearing about personal achievement – whether it’s crossing a finish line or taking on a new leadership role. I genuinely believe we’re all capable of more than we imagine, especially when we have the right support, clarity and structure around us.
YUCAN: My New Book
The sun was low in the sky, the temperature around minus 35 degrees centigrade. 30 hours earlier I had crossed the start line of the 2015 Yukon Arctic Ultra. As I pushed through yet another mile, I started to think.
What is it that allows me to keep taking on and completing these extreme physical challenges? How do I find a way to break through mental and physical barriers when it would be easier to stop?
I realised there was a way of not just getting myself through tough challenges, but of helping others do the same – a practical methodology for achieving “big goals” in any area of life, including leadership and business.
That thinking became the basis of my 7P formula, which now shapes my work in executive coaching, sales training, and strategic growth workshops.
A combination of stories and lessons designed to inspire and equip you, my book YUCAN is out now on Amazon and Kindle.
How I Can Help
My business experience comes from more than 25 years of leading large multinational sales organisations for corporate companies. I’ve managed teams through growth, change, and significant pressure – and I understand the reality of leadership, not just the theory.
Today, I work as an executive coach, leadership and sales trainer, and keynote speaker. I link my passion and experiences from endurance sports to the mindset, discipline, and focus needed in the business world.
I regularly work with senior executives, leadership teams and sales organisations to:
- provide one-to-one executive coaching
- run value selling training and sales development programmes
- design and facilitate strategic growth workshops and offsites
- deliver keynotes on mindset, resilience and leadership
The aim is simple: to help people and teams lead with more clarity, confidence and consistency – in a way that feels human and sustainable.
Start Your Journey
If this approach resonates with you or your organisation, I’d be happy to start with a simple conversation.
